Selected Work

Case studies with real outcomes.

Every project below started as a business problem. Here's how design and engineering closed the gap.

nonnaskitchen.com

Restaurant

Nonna's Kitchen

A neighbourhood trattoria that needed reservations to keep pace with a growing lunch crowd.

Problem

An outdated one-page site with no online menu meant new diners bounced before booking, and the phone rang all night with reservation questions.

Solution

A warm, photography-led multi-page site with a live menu, one-tap OpenTable booking, and a hero video slot ready for their kitchen story.

Results

+112% online reservations
48% lower phone-inquiry load
Ranks #1 locally for 'italian near me'

RestaurantReservationsLocal SEO

ironcladbuilders.com

Construction

Ironclad Builders

A residential builder tired of losing high-intent leads to slicker national brands.

Problem

The old site felt like a 2010 brochure — no project gallery, no financing info, no clear way for homeowners to request a quote.

Solution

A bold, portfolio-first rebuild with filterable projects, a multi-step quote flow, and trust badges pulled to the hero.

Results

3.4× qualified quote requests
62s → 6s average time to first meaningful paint
Featured in a regional 'Best Builders' roundup

ConstructionLead GenPortfolio

harborrealty.com

Real Estate

Harbor Realty

A boutique brokerage that wanted to feel like a national firm — without the corporate coldness.

Problem

Listings lived on a third-party portal and buyers had no reason to remember the brand. Agents' bios were buried three clicks deep.

Solution

IDX-ready listing grid, agent-first design, saved-search accounts, and a hyper-local neighbourhood guide.

Results

+87% direct listing views
5.1× agent contact form submits
Repeat buyer rate up 22%

Real EstateIDXAgent Branding

wellcareclinic.com

Medical

Wellcare Clinic

A family clinic launching a second location needed a calm, trustworthy digital front door.

Problem

Patients couldn't find services or book online, and the old site failed accessibility basics — blocking government partnerships.

Solution

WCAG-conscious redesign, online intake, provider directory, and location switcher built into the header.

Results

WCAG 2.1 AA passing
+64% online bookings in 30 days
Zero accessibility complaints since launch

HealthcareAccessibilityBookings

redlineauto.com

Auto

Redline Auto

An independent shop competing with chain quick-lubes on speed and trust.

Problem

Google reviews were great, but the site didn't reflect it. No pricing, no way to book, and slow to load on the mobile devices most customers use.

Solution

Fast, dark-mode-friendly site with transparent service pricing, one-tap booking, and review streaming to the homepage.

Results

1.1s Largest Contentful Paint
+41% weekday bookings
Average ticket up $38

AutomotiveBookingsPerformance

sterlinglaw.com

Law Firm

Sterling Law

A litigation boutique that needed the digital gravitas to match its courtroom reputation.

Problem

The existing site looked interchangeable with every other firm in town and buried practice areas behind a generic mega-menu.

Solution

Editorial, serif-forward design with practice-area landing pages, attorney bios, and a discreet secure intake channel.

Results

+58% consultation requests
Top 3 rankings for 5 target practice areas
Referral partners cite the site by name

LegalEditorialSEO

sparklepro.com

Cleaning

Sparkle Pro

A growing cleaning company that needed to book jobs while the owners were on-site.

Problem

Every quote required a phone call. The team was losing evening leads and couldn't scale past two crews.

Solution

Instant-quote calculator, service-area map, and automated confirmations wired to the crew's calendar.

Results

+3.8× monthly bookings
Owner-hours saved: ~12 per week
Expanded to 4 crews in 6 months

Home ServicesInstant QuotesAutomation

bloomsalon.com

Beauty

Bloom Salon

A hair studio building a personal brand around its lead stylist.

Problem

Instagram was the whole business, and it wasn't converting to bookings. The old site was a placeholder with a phone number.

Solution

Editorial lookbook, stylist-led booking, and a gift-card storefront tied to the salon's POS.

Results

+72% new-client bookings
Gift-card revenue up 4×
Named 'Best New Salon' in local press

BeautyEditorialBookings

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