Know what's actually working.
Google Analytics 4, event tracking, and a monthly dashboard that answers the questions you actually ask.
What most businesses run into.
Google Analytics 4 is powerful and nearly unusable out of the box. Most owners open it once, get overwhelmed, and never come back.
The cost of leaving it.
You can't optimize what you can't measure. Without conversion events and a real dashboard, every marketing decision is guesswork.
How Impex Studios solves it.
We configure GA4 properly, wire the conversion events that map to your business (form fills, calls, bookings), and build a simple monthly dashboard in Looker Studio that answers the questions you actually ask.
Benefits your team feels.
Real conversions tracked
Not sessions — the events that actually mean money.
Dashboard you'll open
One page in Looker Studio, answers first, charts second.
Attribution done right
UTM strategy, referral filtering, and cross-domain if needed.
Set up once, forever yours
Owned in your Google account, exported to BigQuery if you want.
Everything you get.
- Google Analytics 4 configuration
- Google Tag Manager setup
- Conversion events (forms, calls, bookings)
- UTM strategy + campaign tracking
- Looker Studio dashboard (1 page)
- 30-minute walkthrough call
Predictable steps from kickoff to launch.
Discovery
Kickoff on goals, audience, and success metrics.
Planning
Sitemap, content strategy, and a page-by-page brief.
Design
High-fidelity mockups reviewed live in the browser.
Development
Hand-crafted, accessible, performance-tuned code.
Review
You walk the staging site — we iterate until it shines.
Launch
DNS switch, redirects, analytics, and monitoring.
Growth
Post-launch tuning and iteration on what's working.
Common questions.
Pair it with the rest.
SEO Optimization
Keyword research, on-page tuning, and technical SEO — the foundations Google actually rewards.
Google Business Profile
Full Google Business Profile setup and optimization — the fastest lever most local businesses have.
Business Pro
Up to ten pages, blog, portfolio, analytics, and speed optimization — everything a growing business needs online.
Who this fits.
Construction
Portfolio-first sites that turn quote requests into signed contracts.
Law Firms
Editorial, practice-area landing pages that establish courtroom-grade authority.
HVAC
Service-area maps, transparent pricing, and one-tap booking for busy techs.
Cleaning Services
Instant-quote calculators, service-area maps, and automated confirmations.
Further reading.
The Website Launch Checklist Every Small Business Should Follow
Skip these steps and you'll pay for them in traffic, trust, and rankings. A launch-day playbook agencies use internally.
How AI Can Actually Improve a Small Business Website (Beyond the Hype)
Not every business needs a chatbot. Here's where AI genuinely moves the needle for owner-operated companies.
Let's build it.
Ready to Grow Your Business?
Let's build the site your customers are already searching for.